ChatFairyWhatsApp Business API pricing / Singapore
WhatsApp Business API pricing in Singapore
What a Singapore business pays Meta for WhatsApp Business API messages, in Singapore dollars. Meta changed the rules on 1 October 2026: replies to customers are no longer free beyond 1,000 a month per number, and utility templates cost money even inside the 24-hour window. The tables and calculator below use the rates in force since then.
Rates effective 1 October 2026, read on 18 October 2026 from Meta's SGD rate card and checked against Meta's pricing tool. What changed on 1 October: Meta's summary.
Meta's rates, in Singapore dollars
Meta charges per delivered message, by message category and by the country of the number you send to. Marketing messages promote something; utility messages follow up on something the customer did; authentication messages carry one-time passcodes; service messages are free-form replies inside the 24-hour customer service window.
| Recipient's number | Marketing | Utility / authentication | Service* |
|---|---|---|---|
| Singapore | S$0.0937 | S$0.0205 | S$0.0205 |
| Malaysia | S$0.1101 | S$0.0179 | S$0.0179 |
| Hong Kong | S$0.0937 | S$0.0334 | S$0.0334 |
| Indonesia | S$0.0526 | S$0.0320 | S$0.0320 |
| India | S$0.0151 | S$0.0018 | S$0.0018 |
| Rest of Asia Pacific | S$0.1078 | S$0.0145 | S$0.0145 |
| United Kingdom | S$0.0812 | S$0.0282 | S$0.0282 |
| North America | S$0.0320 | S$0.0044 | S$0.0044 |
*Service messages are charged only after the first 1,000 each month on each business phone number.
- Meta bills by the recipient's country calling code, not by where your business is. A Singapore business messaging a +60 Malaysian number pays the Malaysia row.
- Singapore got its own rates on 1 July 2026. Before that it was billed as part of "Rest of Asia Pacific", and the move raised Singapore's utility and authentication rates.
- Utility, authentication and service share one list rate in every market shown here. Service messages have no volume tiers.
Work out your own bill
Enter a typical month. The calculator runs in your browser and prices every message at the Singapore rates above, with volume tiers applied the way Meta applies them.
Every free-form reply a person or an AI sends inside the 24-hour window.
Order updates, booking confirmations, reminders. Charged inside the window too.
Promotions and broadcasts. One message per recipient.
One-time passcodes.
Each number gets its own 1,000 free service messages a month.
| Per month | Charged messages | Meta charges |
|---|---|---|
| Service replies1,000 inside the free tier | 1,500 | S$30.75 |
| Utility templates | 400 | S$8.20 |
| Marketing templates | 1,000 | S$93.70 |
| Authentication templates | 0 | S$0.00 |
| Estimated Meta bill | S$132.65 | |
Every recipient assumed to be in Singapore. Rates effective 1 October 2026, read from Meta on 18 October 2026: marketing S$0.0937, utility, authentication and service S$0.0205 before volume tiers. Messages inside a free entry point window are not deducted here. Excludes taxes and whatever your software costs. An estimate, not a quote: Meta's invoice is the only bill.
Three worked examples
The same three businesses appear on our Malaysia edition, so you can compare. All recipients are Singapore numbers, one business phone number each, nothing sent inside a free entry point window.
A tuition centre that mostly answers parents
900 replies to parents' questions and 400 class-reminder templates a month. No promotions.
- 900 service replies inside the free tier: S$0.00
- 400 utility templates: S$8.20
Meta's bill: S$8.20 a month
A clinic with an assistant answering around the clock
3,000 replies a month (staff and an AI assistant together) and 1,200 appointment reminders. No promotions.
- 1,000 service replies inside the free tier: S$0.00
- 2,000 service replies: S$41.00
- 1,200 utility templates: S$24.60
Meta's bill: S$65.60 a month
An online shop that broadcasts
2,000 replies, 800 order and delivery updates, two promotions to 2,000 opted-in contacts each (4,000 marketing messages) and 300 login codes a month.
- 1,000 service replies inside the free tier: S$0.00
- 1,000 service replies: S$20.50
- 800 utility templates: S$16.40
- 4,000 marketing templates: S$374.80
- 300 authentication templates: S$6.15
Meta's bill: S$417.85 a month
The pattern holds at any size: answering customers is cheap, and promotions are where the money goes.
What is still free
Every message a customer sends you
Meta charges only for messages businesses send to users. Inbound messages are never billed. Meta's docs
The first 1,000 service messages a month, per number
Since 1 October 2026 each business phone number gets 1,000 free service messages (free-form replies) a month. They do not roll over; Meta charges from the 1,001st. Until 30 September 2026 every service message was free. Meta's docs
Everything in a free entry point window
When a customer messages you from a Click-to-WhatsApp ad on the Android or iOS app and you reply within the customer service window, Meta opens a free entry point window. While it is open, marketing, utility, authentication and service messages to that customer are not charged. Meta's developer documentation says it can stay open for up to 7 days; its pricing website still says 72 hours. Meta's docs
No longer free since 1 October 2026: utility templates sent inside an open customer service window. They were free from July 2025 until September 2026.
Volume tiers
Utility and authentication messages get cheaper as monthly volume rises, and only the messages inside a tier get that tier's rate. Meta counts across your whole business portfolio and resets every month. How Meta applies tiers.
| Messages per month | Rate for messages in this tier |
|---|---|
| 0 to 150,000 | S$0.0205 |
| 150,001 to 1,000,000 | S$0.0195 |
| 1,000,001 to 4,000,000 | S$0.0185 |
| 4,000,001 to 25,000,000 | S$0.0174 |
| 25,000,001 to 50,000,000 | S$0.0164 |
| Above 50,000,000 | S$0.0154 |
| Messages per month | Rate for messages in this tier |
|---|---|
| 0 to 100,000 | S$0.0205 |
| 100,001 to 300,000 | S$0.0195 |
| 300,001 to 1,000,000 | S$0.0185 |
| 1,000,001 to 10,000,000 | S$0.0174 |
| 10,000,001 to 20,000,000 | S$0.0164 |
| Above 20,000,000 | S$0.0154 |
The software on top
Meta's rate is the same whichever platform you use. What differs is the platform fee: a flat subscription, per-seat licences, a markup on each message, or a mix. Ask every vendor which of these they charge.
ChatFairy is a flat subscription: Pro is HK$188 a month or HK$1,888 a year, billed in Hong Kong dollars, for up to 5 members and 50AI conversations a day. We add no markup to Meta's rates: you connect your own WhatsApp Business Account and Meta bills you directly. Connecting means creating a System User access token in Meta Business Manager and setting our webhook in Meta; there is no one-click signup yet, and Kelin Studio can do the setup for you. The 7-day trial needs a card. Compare platforms on our comparison pages.
WhatsApp API pricing in Singapore: questions
- How much does the WhatsApp Business API cost in Singapore?
- Meta charges per delivered message. For a Singapore (+65) number, at the rates effective 1 October 2026 and read on 18 October 2026: S$0.0937 for a marketing message, and S$0.0205 for a utility, authentication or service message before volume tiers. Messages customers send you are free, and so are the first 1,000 service messages each month on each business phone number. Your software is a separate cost on top.
- Are replies to customers still free on WhatsApp?
- Only up to a point. Since 1 October 2026, Meta gives each business phone number 1,000 free service messages a month (they do not roll over) and charges from the 1,001st, at S$0.0205 each for Singapore numbers. Replies sent inside a free entry point window, which opens when a customer messages you from a Click-to-WhatsApp ad, are not charged. Before October 2026 all service replies were free, so older articles will tell you otherwise.
- Does an AI chatbot change what Meta charges?
- Not the rate. Meta defines a service message as any non-template reply not powered by its own Meta Business Agent, whether a person or a third-party AI writes it. An assistant that answers more customers sends more service messages, so a busy line can pass the free monthly tier sooner. Meta's own Meta Business Agent is billed differently, per token.
- Can I pay Meta in Singapore dollars?
- Yes. SGD is one of the 16 currencies Meta supports for WhatsApp Business Platform billing. The currency is chosen when the Messaging account is created and cannot be changed afterwards, although Meta offers currency migration APIs for moving to a different one.
- What does it cost to message customers in Malaysia from Singapore?
- The rate follows the recipient's number. Billed in SGD, a marketing message to a Malaysian number is S$0.1101 and a utility or service message S$0.0179. Authentication messages to Malaysian numbers can be charged Malaysia's higher authentication-international rate (S$0.0535) once Meta deems a business based outside Malaysia eligible for it.
- Do volume discounts matter for a small business?
- Rarely. Singapore's first utility tier runs to 150,000 messages a month and the first authentication tier to 100,000, so most small businesses pay the list rate on every message. Marketing messages have no tiers at all.
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